Akaroa Dolphins

Services used:

API and CRM integration

Web content strategy and copywriting

Digital marketing & PPC

UX Design

Website design

Website development

Marketing & brand strategy

Audience segmentation

TV and video production

Campaign & asset creation

Programmatic & video advertising

Analytics & reporting

We’ve been walking alongside Akaroa Dolphins since 2017. It’s been a journey - one that’s seen their business grow, adapt, and thrive. When it was time for a website upgrade, we didn’t need to start from scratch. We already knew their audience. We understood their values. We had ideas about how to make the website work harder for them.

Akaroa Dolphins have always been a favourite for international visitors. But in 2018, they made a smart move and at the time, they didn’t realise how much it would pay off come the Covid border closures.

A strategic shift to local and domestic tourism pays off

They decided to split their focus and reach out to a more local audience. When COVID-19 hit, they were ready. They kept bookings strong and came out the other side in good shape. Since then, they’ve become one of the most recognised names in luxury wildlife tours. They’ve also achieved BCorp certification - a testament to their commitment to environmentalism and kaitiakitanga.

Our custom website solution

The new website needed to reflect all of that. It had to show the Akaroa Dolphins as the market leader they’d become. It needed to feel high-end, but never exclusive. And it had to be simple and easy for anyone, whether they were planning a quick weekend away or a once-in-a-lifetime holiday.


We kept what still felt right. We updated the rest. The result? A platform that supports everything from promotional campaigns to purpose-led content. It’s a site that works as hard as they do.

Here’s what we brought to the table:

  • API and CRM integration, so bookings and customer data flow seamlessly.
  • A web content strategy and copywriting that speaks to both locals and visitors.
  • Digital marketing and PPC campaigns that reach the right people at the right time.
  • UX design that makes every step feel easy.
  • Website design and development that looks great and works on any device.
  • Marketing and brand strategy that tells their story, their way.
  • Audience segmentation, so every message lands where it should.
  • TV and video production to bring the experience to life.
  • Campaign and asset creation for every channel.
  • Programmatic and video advertising to get noticed.
  • Analytics and reporting, so nothing’s left to guesswork.

We know what you worry about. Will this work for my industry? Will I see results? Will it be too hard to manage? We get it. That’s why we handle the details, keep things simple, and focus on what matters - results you can see, and a process that doesn’t eat up your time.

We’re proud to keep walking alongside Akaroa Dolphins. Their success is our success. And we’re always ready for the next step.

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