SEO services that drives commercial growth
We help ambitious New Zealand businesses turn organic search into a reliable growth channel, with senior-led strategy and clear accountability.
The cost of treating SEO as a tactic
SEO services are often delegated, fragmented or over-engineered. When it lacks clear strategy and senior oversight, it can quickly become busy work that absorbs time and budget without delivering meaningful impact. The real risk is not just underperformance. It is a missed opportunity, slower growth, and limited visibility into how customers are finding and choosing your business.
Choosing the right SEO agency means investing in clarity, capability and long-term value, not short-term wins.
To understand what good SEO services look like for your business,
get a free SEO opportunity assessment.
Why businesses choose MintHC as their SEO agency
Commercial focus
SEO strategies built around revenue and growth priorities, not vanity metrics that don’t actually produce results.
Integrated thinking
SEO that works alongside your brand, content, website and wider marketing activity.
Leadership-level clarity
Clear insights and reporting that support confident decision-making at board and leadership level.
Web and SEO experience that matters
MintHC has been building websites and delivering SEO services for over 20 years. In that time, we have designed and developed more than 500 websites and helped businesses adapt as search, technology and customer behaviour have evolved.
We are not learning SEO on your budget. We bring deep experience, tested thinking and a long-term view shaped by multiple waves of change.
Step 1: Understand and Define
We take the time to understand your business goals, customers, market and current search performance.
We identify the most valuable opportunities and agree on clear priorities, scope and success measures.
Step 2: Build, Measure and Optimise
From content and technical foundations to ongoing optimisation, we execute with focus and discipline.
We track what matters, share clear insights, and refine the strategy as your business and market evolve.
FAQs
It depends who you ask! Over the last couple of years, AI has put information within easy reach. And with that, more and more companies have started offering SEO as part of their services. But while anyone can install analytics tools or plug content into AI, that misses what matters most in SEO: strategy.
Think of it as paint-by-numbers vs a Picasso.
A good SEO agency looks beyond the individual tasks. They’ll work with you to shape a strategy that fits your goals, budget, and timeline; and only then start making changes.
At MintHC, our approach improves your rankings, brings the right people to your website, and turns that traffic into conversions.
If people are searching for the kind of product or service you offer, SEO helps them find you instead of your competitors. With some strategic tweaks, you can send stronger signals to search engines and AI tools, which can increase your visibility in search results and bring more qualified traffic to your site.
Depending on your business goals, SEO can be used to support lead generation, brand awareness, product discovery, or all three. Done well, it can create long-term value that compounds over time.
That said, the time isn’t always right to invest in SEO. For example, if you’re launching something people don’t know they need yet, you might get better results from paid marketing. But for most established businesses, SEO should be a core part of your marketing mix.
If you’re a small business, SEO is one of the most cost-effective ways to get in front of people who are actively looking for what you offer. Used strategically, it can help level the playing field with bigger brands by making your business more visible in search results.
Local SEO in particular is great for service-based and geographically-focused businesses, as it helps you appear in map listings and “near me” searches when potential clients are ready to take action.
Because the results build over time, SEO can also reduce your reliance on paid advertising. That doesn’t mean it replaces other marketing channels, but for most small businesses, it’s one of the best ways to attract high-intent traffic without needing a huge budget.
Like most worthwhile investments, SEO is about playing the long game. We build momentum so that the changes to your website continue to pay off long after the initial work is done.
Some technical fixes or content updates can make a difference within weeks, but bigger shifts, like climbing the rankings or gaining visibility for competitive keywords, usually take a few months.
Most businesses start to see meaningful results within 3 to 6 months, depending on the strength of the site, the competitiveness of the industry, and how much SEO work has been carried out.
Although strong SEO foundations set your website up for the long-term, the world of search engines is always shifting. New competitors appear, Google updates its algorithm, and user behaviour changes over time.
In the last year alone, AI and GEO (Generative Engine Optimisation) have changed how people find and consume information online. If your SEO hasn’t been reviewed in the past 12 months, you’ll be missing out on new opportunities.
That’s why we recommend checking your site performance regularly, and carrying out more thorough reviews annually. At MintHC, we also add in an annual strategy session to reassess your goals and realign our efforts with your focus areas for the future.
Ready to level up your SEO?
Who we work with
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