Propelling a global icon further
Client
HamiltonJet
Services
Marketing & Advertising
Industry
Manufacturing
HamiltonJet is a New Zealand legend that's been pioneering waterjet technology since the 1950s. While they are global leaders in propulsion, their marketing had historically flown under the radar, relying instead on existing networks and technical expertise. We stepped in to help this Christchurch icon translate their world-class engineering into brand communications that speak with clarity and confidence.
- Translating complex information into clear brand collateral
- Growing social engagement and marketing momentum
- Generating leads in support of global growth aspirations
Growing global influence and powering product sales
For a long time, HamiltonJet's marketing was done in-house by the same brilliant people building the jets. As global market leaders, they needed to move away from a self-managed approach and lean into the support of an experienced marketing agency. Having professional oversight would enable HamiltonJet to standardise their communications across multiple sectors. It would also allow them to turbocharge their online presence and create a cohesive, compelling suite of sales tools. Naturally, we were keen to help.
Priming the creative engine
We act as brand guardians and creative interpreters for HamiltonJet\'s high-tech world. By running a comprehensive content calendar and managing their owned channels (social media posting and EDMs) we ensure their breakthroughs are seen and celebrated. Our approach is to combine raw technical details with real use examples, so boat builders and naval architects around the world can see HamiltonJet\'s incredible range of products in action. In addition to their online channels, we also develop the full spectrum of collateral, from trade show skins to product brochures and on-site signage. Our aim is to lift the brand and create a consistent, professional voice that reflects their leading-edge status.
Social media management
We provide a content strategy and daily management across HamiltonJet's LinkedIn, Facebook/Meta and EDMs, to keep their global database engaged with company milestones and product launches.
A full brochure suite from scratch
We built an extensive library of product and segment-specific brochures that previously didn't exist, providing the sales team with professional tools for every conversation.
Global trade shows
We coordinate and design wall skins and setups for up to 10 major shows each year, ensuring a consistent, high-impact brand presence across Asia and Europe.
Collateral support
From signage and values posters at their state-of-the-art Wigram plant, to Christmas cards and event invitations – whatever they need, we sort it.
While the brilliant minds at HamiltonJet focus on building incredible machines, we help communicate what that means to the market. As close partners, we're constantly looking for ways to match their pioneering mindset with content that captures the imagination. Without an in-house team of their own, we step in to respond to urgent needs – while also stepping back to ensure the big brand picture is as fully resolved as each individual execution.
3.7K
Meta followers (HJ New Zealand)
9.5K
LinkedIn followers
200+
Reactions on standout posts
Social performance
Our content strategy on Meta has attracted 3.7K followers for HamiltonJet New Zealand and 3K followers for HamiltonJet Global.
Reputation building
HamiltonJet's LinkedIn profile has grown to 9.5K followers, with stand-out posts receiving over 200 reactions.
Commercial growth
Business objectives are supported through consistent and compelling brand comms.
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