Playful branding meets serious business
Client
Qizzle
Services
Marketing & Advertising
Creative Design
Industry
Education, Training & EdTech, Retail & E-commerce
Qizzle is a family-owned provider of school stationery and office supplies, specialising in educational tools that fuel creativity and learning for young minds. Known for its colourful personality and strong connection with educators, Qizzle has built a brand that stands apart in a crowded market and continues to resonate with customers year after year.
- 15+ year creative partnership
- 5 little monsters attracting big attention to the brand
- Full rebrand completed in under 6 weeks
Standing out in a saturated market
In a highly competitive category dominated by large, functional brands, Qizzle needed to carve out a distinctive place in the market. The goal was not simply to sell products, but to build a memorable brand that educators would recognise, trust and enjoy engaging with. Just as importantly, that brand needed the flexibility and creative energy to stay fresh and relevant over time.
Building a brand with staying power
We helped shape a brand identity that gave Qizzle a clear and compelling point of difference. At the heart of this was a playful, character-led world featuring five iconic monsters: Ziggy, Pop, Hamish, Izzy and Bounce. This gave the brand warmth, personality and instant recognisability in a category often dominated by more corporate, utilitarian competitors.
From rebrand to product range — and everything in between
As the business grew, we built on that foundation with ongoing creative, product development, and campaigns that kept the brand visible, consistent, and engaging. When a second name change became necessary, we guided the transition to "Qizzle" while retaining momentum and protecting the equity already built in the brand.
Brand identity
We developed a bold, colourful visual language centred on custom illustrations and memorable characters, helping Qizzle stand out in a sea of bland competitors.
Rebrand (times two)
Following the initial visual rebrand, we then managed a second, time-critical rebrand to the name 'Qizzle' in under six weeks.
Ongoing creative
We continue to deliver campaigns, design work and product development that keep the brand fresh, cohesive and relevant.
Own-brand product development
We supported Qizzle in developing its own range of distinctive school stationery products. The 'Kiwi Choice' exercise books, in particular, have become a favourite in the school stationery market.
Digital support
Alongside the brand work, we also helped strengthen Qizzle's digital presence, supporting the business with a digital platform for growth.
Over 15+ years of working together, we're proud to have helped Qizzle achieve its ultimate aspiration: becoming an indispensable part of the New Zealand educational landscape. By transforming a traditional catalogue business into a unique, character-led brand, the Qizzle team can now scale with confidence. This partnership proves that even in a commodity-driven industry, a bold creative vision and seamless execution can turn a generic supplier into a beloved classroom name.
15+
Years of creative partnership
5
Iconic brand characters, still going strong
6 wks
To complete the full Qizzle rebrand
Brand awareness
Qizzle has built strong recognition in the education market, with a brand identity that is instantly recognisable and genuinely memorable.
Brand loyalty
The playful personality of the brand has helped create lasting affinity with customers and contributed to a loyal customer base.
Brand cut-through
A vibrant and cohesive identity applied across a wide product range has helped Qizzle stand apart from larger, more generic competitors.
Long-term relevance
Ongoing creative development has kept the brand feeling fresh and engaging over many years, without losing consistency or recognisability.
"We've really enjoyed working with Mint over the years. They've brought a great mix of creativity, strategic thinking and digital know-how, and have played a big part in helping us grow Qizzle into a brand that genuinely stands out. What's impressed us most is their ability to keep bringing fresh ideas, challenge us in all the right ways, and consistently deliver work that feels both clever and spot on for our business."
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